How does IMDb make money?
Introduction
Do you know how does IMDb make money? If not, don’t worry we will explain in detail about the revenue business of IMDb
IMBb in otherwise (in simple terms) known as Internet Movie Database is most popular website on the internet that is known for its huge collection of entertainment (movies & series).
The Revenue Models of IMDb
As per the report published on Amazon ads on March 17, 2022, By Matt Miller, (Sr. Copywriter) IMDb has over 250+ million apps downloaded on both iOS and Android with 200 million active users every month which makes it easy to generate a good revenue for the company.
The company is making over $200M-$500M every year as per Similarweb. Which you can find in the below picture.
There are three main ways through which IMDb can make money and they are
- Advertisements Model
- Subscription Model
- Affiliate model
Advertisement model
When you visit the official website of IMDb you will see the advertisements through which they make money. Not only this they also make money from feature movies and series and providing Ad space on the website.
Subscription Model
IMDb makes good money from the subscription model which costs you $19.99 when billed monthly and $12.50/month when billed annually.
Affiliate model
There are numerous Movies and series trailers available on IMDb and below the movie, there will be an option to watch it on an OTT platform like Amazon Prime Video.
Let’s say you search for the Skyfall movie trailer on IMDb and below the trailer you will find the option to watch the full movie on Prime Video.
The main reason why IMDb shows only the Prime Video option is because IMDb was acquired by Amazon in the year 1998.
Conclusion
In conclusion, IMDb makes money in three ways and their annual revenue is over $200 million as per Similarweb.
The company was completely acquired by Amazon in the year 1998 and now it promotes Amazon Prime Video which directly generates revenue for the parent company Amazon.
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