Cartrabbit is hiring for digital marketing specialist

Position: Digital Marketing Specialist for Software Products

Location: Coimbatore, Tamil Nadu

Job Description

1. Develop and execute strategies to attract new customers, retain existing ones, and improve user experience to boost sales.
2. Collaborate with various teams to identify growth opportunities and conduct data-driven experiments.
3. Proficiency in digital marketing techniques such as SEO, email marketing, link building, and data analysis.
4. Analyze data to assess content effectiveness and calculate marketing ROI.
5. Emphasizes innovation, creativity, and individual autonomy.
6. Aims to enhance social media experience by creating engaging content.

Responsibilities

1. Plan and implement strategies to increase revenue.
2. Develop strategic plans for software product websites, including campaign support and keyword analysis.
3. Monitor and improve search performance across major channels.
4. Utilize web analytics to evaluate and enhance traffic-building initiatives.
5. Provide SEO analysis and recommendations for content development.
6. Create and support marketing content for social media.
7. Implement link-building campaigns in line with SEO goals.
8. Collaborate with developers to ensure SEO best practices.

Qualifications

1. Bachelor’s degree in relevant field.
2. Experience in web content and organic search.
3. Proficiency in WordPress and Google Sheets.
4. Familiarity with analytics tools and SEO software.
5. Knowledge of Google Search Console.
6. Experience with B2B SaaS companies is a plus.
7. Proficiency in navigating B2B platforms for international markets.

Job Details

1. Location: Coimbatore (onsite)
2. Experience: 0 to 2 years
3. Job Type: Full-time, Permanent
4. Salary: Up to ₹500,000.00 per year

Benefits

1. Flexible schedule
2. Provided food
3. Health insurance
4. Leave encashment
5. Provident Fund
6. Day shift, Monday to Friday
7. Performance bonus
8. Yearly bonus
9. Education: Bachelor’s degree preferred

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