How Schema Markup and its uses can make more money on your website

What is schema markup?

Schema markup, also known as micro data, is the additional information, such as reviews and prices, added to a website page so that search engines such as Google and Bing can easily get to know the website’s content.

Schema markup makes the work of a crawler easier to help the search engine gather information about the website pages.

Depending on the industry type, the schema markup varies. This schema markup can be in the form of rich snippets.

As the schema markup is a type of code an admin needs to add to its website’s HTML body, many SEO marketers hesitate to work on it because they need more code knowledge.

Types of schema markup

There are many schema types, such as person schema, things schema, event schema, and many more, but let’s discuss some popular and important schemas.

1. Organization Schema markup

2. Breadcrumbs Schema markup

3. Product Schema markup

4. Local business Schema markup

5. Review Schema markup

6. Sitelink Schema markup

7. Article Schema markup

8. Video Schema markup

9. Recipe Schema markup

10. Event Schema markup

1.Organization Schema markup

Organization schema markup consists of important information about an organization with logo, founder, services, and other company social media profiles.

It also has other organizational suggestions that give the company special recognition over competitors.

2.Breadcrumbs Schema markup

Breadcrumbs are essential when we have a website with lots of content.

Breadcrumbs help users and the search engine understand how your website content is organized for easy navigation.

3.Product Schema markup

Many eCommerce websites benefit from product schema markup as the user gets all the information needed for the price, review, and offer.

Product schema markup shows the key information in the SERP result.

4.Local business Schema markup

As a powerful search engine, Google knows which product to show to a user and ranks a local page so that users can utilize the best information.

Most of the time, Google takes the information from my business, so make sure that google my business is set up properly.

5.Review Schema markup

Almost every industry should adopt this schema because most users purchase any product after reviewing the products.

The yellow stars at the bottom of each product are the review schemas displayed by the search engine if you have implemented review schema markup on your website pages.

6.Sitelink Schema markup

Sitelink schema markup is extremely helpful to the user as well as to the website owners.

It provides more options to a user to find the best option that fits their query. At the same time, the space occupied in the SERP is wide, which provides the ultimate benefit to the website owners.

7.Article Schema markup

Article schema markup is mostly used on News websites and blogs that provide informational articles about the topics.

8.Video Schema markup

Video schema markup is the best way to provide information about the video on the website to the search crawler. Since video content is not easily recognized by the search engine, these schemas will help them recognize its content.

9.Recipe Schema markup

Recipe schema helps the user find the recipe with the cooking time, the ingredients, and the review of the recipe in it so the user can choose the recipe according to his condition.

10.Event Schema markup

In the event schema markup, a lot of information is provided, such as the price, location, and the date on which the event is to be held.

Why do we use schema markup?

Every search engine needs some basic information to provide it to the user. That’s where the schema markup comes in and helps these search engines gain viral information from the website with the help of crawlers.

Schema markup benefits both sides as the search engines get its information, and the service providers reach their target audiences.

Since the schema markup helps the user find the vital information on the SERP page itself, google value these schemas, and it directly impacts the SEO of a website.

Only limited digital marketers use schema markup due to a lack of coding knowledge and backend work of a website.

Benefits of using schema markup

1. The search engine gets a better understanding of your website content.

2. Brand recognition can increase significantly.

3. Due to rich snippets, the website gains the user’s attention.

4. Due to rich snippets, the user clicks on the link, directly increasing the CTR.

5. If the CTR is high, then the position of the website will automatically improve.