How does Houzz make money?
Introduction
Houzz is an online platform that connects landlords or homeowners with home improvement and design professionals.
It was officially founded in 2009 by Adi Tatarko and Alon Cohen and has become a popular source of inspiration and advice for home improvement.
| Name | Houzz |
| Industry | Remodeling Interior design |
| Founded year | 2009 |
| Founders | Adi Tatarko Alon Cohen |
| Total Users | 65 Millions (As of 2021) |
| Area Served | World wide |
| Official Website | www.houzz.com |
What is Houzz?
Houzz is an online website and application that allows individuals to browse photos and videos of home improvement.
Houzz helps find professionals and get expert advice on improving home decor.
It is an online store or marketplace where users can buy cell home-related improvement products to make their homes look good.
How does Houzz make money?
Houzz generates revenue through various methods:
Subscription fees
Houzz offers a premium subscription service that gives users exclusive features like saving and sharing projects, getting project estimates, and contacting professionals directly. Users pay a fee for this enhanced experience.
Starter pack: $99/month
Essential pack: $139/month
Pro pack: $199/month
Advertising
Home improvement and design companies can advertise their products and services on Houzz, paying for advertising space on the platform.
Referral fees
Houzz receives a commission when a user hires a professional they found through the site.
Is Houzz profitable?
Yes, Houzz has been profitable since 2017.
In 2022, the company reported a massive revenue of 1.4 million, and the total net income of Houzz is estimated to be $200 million.
How much is Houzz worth?
In its most recent funding round in 2021, Houzz was valued at $4 billion.
How does Houzz work?
Houzz works by connecting homeowners with home improvement and design professionals.
Users can look through an extensive collection of photos and videos showcasing various projects, find professionals in their area, and seek expert advice.
Houzz also provides a platform for buying and selling home improvement products.
What is Houzz’s return policy?
Houzz has a 30-day return policy for most products. However, there are exceptions for custom-made products and used items.
How much does Houzz cost?
Houzz offers a free version of its service but provides a premium subscription option with additional features.
The cost of the premium subscription varies depending on the chosen subscription length.
How to advertise on Houzz?
Houzz offers advertising options for home improvement and design companies, including display ads on their website and app, featuring sponsored projects, and promoting businesses in search results.
These advertising opportunities help companies increase their visibility on the platform.
Houzz business model
Houzz operates by connecting homeowners with professionals in the home improvement and design industry.
The company’s revenue comes from subscription, advertising, and referral fees.
How does Houzz work for contractors?
Houzz serves as a valuable resource for contractors. Contractors can showcase their work, connect with potential clients, and receive leads through the Houzz website and app.
Houzz also provides tools and resources to help contractors improve their businesses.
Is Houzz a good company to buy from?
Yes, Houzz is the most reputed company in the online decor industry because it provides customers with a wide range of services.
Not only this Houzz protects its customer’s data so that they can shop safely on their platform.
Conclusion
Houzz is a valuable resource for homeowners seeking inspiration, knowledge, and advice for their home improvement projects.
The excellent service Houzz provides is astonishing because they connect professionals with their customers in such a way that the customer success rate is at an all-time high.
Houzz can change your home into your dream home with the help of outstanding and experienced professionals.
The platform’s ability to connect users with professionals and provide a product marketplace makes it an excellent starting point for research.
Whether you’re looking for ideas or professionals, Houzz can help you make your home improvement dreams a reality.
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